I'm rather surprised and pleased with how good NBCOlympics.com is this time around. Sure there are annoyances like expecting users to download a Microsoft plugin, although it appears that the plugin is even available for Linux and Firefox. The site and approach aren't without their flaws. It remains clear that NBC doesn't grok the internet. They don't understand how people want to access data and they require you to click through a screen which says you subscribe to a local cable/satellite service as well as provide a zip code so they can target advertising on the page to their local affiliate.

So I'll certainly give the benefit of the doubt and say it looks like progress. I'm looking forward to the olympics of the future where networks compete globally and if the BBC has the best equestrian coverage I can not only view it easily but download and remix it in ways they never intended.

For now, this is better than a sharp stick in the eye. Although the next DirecTV terminator advertisement it might not be.