Yesterday there was a story on the news about voice being given to the thought of pay toilets on airlines. Now we're all certainly tired of fees and some airlines, like Southwest, are taking advantage of that to advertise their lack of fees.

An exchange this morning on the flight has me thinking about how we think about the airlines.

Economy Plus

For some background you need to understand Economy Plus. United has implemented this "tween" class. It is basically economy but for a fee you get seats with extra legroom. It costs more and you get something for it. The "extra" amount isn't as much as business class or first class, but it is a higher priced ticket. Generally these sections are the front of the economy section from the exit rows forward. Read more about Stealing from the airlines

Just over a month ago, on December 10, Office Depot announced that they were closing several stores. Hardly the first to succumb a worsening market, Office Depot joined OfficeMax in announcing cuts that will leave additional workers looking for jobs.

The ink had barely dried on Office Depot's announcement when the dinging of my mail program played the new mail sound. There was the email from Staples asking "Will Office Depot closings affect you?" My initial thought was that this was a little bit of a cheap shot but would likely have some useful information. Instead upon opening the email it turned out that Staples was purely spreading fear, uncertainty and doubt. Far from offering solutions and providing information on how Staples might help, the email instead was designed to play on fears that Office Depot's troubles will cause my business to have problems. Read more about Bailout advertising goes negative