There were hints it was coming, but Apple has gone and done it. Yes the new and improved Apple start page has been released. This is the default page for Safari. The thing is the old Apple Stat Page was great. There was enough news from the Netscape sites to keep it worth looking at. And there was good Apple content. Now the page is merely Apple marketing. I'd guess the number of people looking at it will go down. Apple's been running a script in between it's default address (http://livepage.apple.com/) for the last few weeks. I'm not privy to what goes on inside Apple but I'm sure somebody is convinced a lot more people will look at it. Unfortunately it doesn't have enough real content to keep my interest. The comments posted over at Mac World echo my thoughts that mindshare is going to go away with this change.