There has not been much coverage of the idea that I've seen yet. However, sites such as google charge by click throughs on ads. So if you do a search for gop several times and click on the top ad that appears (currently an ad for the RNC) one could drive up the cost of the ads while having little to no impact from them. Is it legal? Ethical? Should you only click on an ad once? Will it be the next wave of activism, people getting groups of their like-minded supporters to use up the advertising dollars of their opponents while supporting the site hosting the ads?